About AIGER

We turn business complexity into clear action.

AIGER is a business advisory firm for growing, mid-sized and family-owned companies. We bring economics, strategy, marketing, technology and people development into one team, because the problems our clients face rarely stay inside one department.

Team working together at a long table

Who we are

An advisory firm built around one question: what is actually holding this business back?

Most growing companies work with several specialists at once: an agency for marketing, a vendor for software, a trainer for the team. Each one does its part. Very few look at how the parts fit together, and that is usually where growth gets stuck.

AIGER exists to look at the whole picture first, then help fix the parts that matter most. We work directly with owners and leadership teams, and engagements are sized to the problem. Some clients need a short diagnostic. Others need a partner through a longer programme of change.

What we believe

Four principles behind every piece of work.

Diagnosis before prescription.

We don’t arrive with a product to sell. We start by understanding the business, then recommend what fits it.

A plan the team can’t run isn’t a plan.

Recommendations are designed with the people who will carry them out, and we train them to do it.

Technology serves the strategy.

AI and automation are powerful when they solve a defined problem. So we define the problem first.

Measured, not described.

We agree on the numbers that matter at the start, and we report against them all the way through.

Our approach

Diagnose. Transform. Grow.

Three steps, in that order. Skipping the first one is the most expensive mistake we see businesses make.

01

Diagnose

Find the real constraint.

  • Conversations with leadership and the team
  • Financial and commercial analysis
  • Market and competitor review
  • Walkthrough of processes and systems
What you getA diagnostic report with priorities ranked by impact and effort.

02

Transform

Design the fix.

  • Growth strategy and business case
  • Marketing and sales redesign
  • Systems, automation and AI design
  • Organisation and capability plan
What you getA roadmap with owners, budgets and milestones that the leadership team signs off.

03

Grow

Make it stick.

  • Implementation alongside your team
  • Training and coaching
  • KPI dashboard and monthly reviews
  • Course corrections as results come in
What you getMeasurable progress, and a team that can keep it going without us.

An integrated approach

Why one partner works better than five.

When strategy, marketing, technology and training are handled by different firms, each one optimises its own piece. The pieces rarely add up.

We work across all four. A pricing decision takes the sales team into account. A new system arrives with the training people need to use it. Marketing is measured against the same targets as the business plan.

Strategy & economics

Where to compete, how to price, what the numbers say.

Marketing & sales

How customers find you, choose you and come back.

Technology & AI

The systems and automation that let the business scale.

People & leadership

The skills and habits that make the rest work.

Two colleagues in conversation by an office window

Markets

Two home markets. One way of working.

We work on the ground in the UAE and Spain, and the model is built to follow clients into new markets as they expand.

Dubai skyline

United Arab Emirates

A fast-moving market where many companies have grown faster than their structures. We help founder-led and family businesses formalise, scale and modernise.

Historic building facade in Madrid

Spain

A market of strong SMEs and family companies, many facing succession, digitalisation and international growth at the same time. We help them plan for all three.

Next step

Let’s talk about your business.

Tell us what you are seeing. We’ll tell you honestly whether and how we can help.